Luxora

A festive and immersive holiday campaign designed to captivate shoppers and elevate the seasonal retail experience. This art direction project blends vibrant storytelling, luxurious visual merchandising, and cohesive brand messaging across digital, print, and in-store displays. Through a harmonious mix of rich textures, warm lighting, and celebratory motifs, the campaign evokes nostalgia and excitement, transforming the department store into a magical holiday destination.